Messaging clarity for female founders who want to land dream clients now

Clearly, confidently, and consistently communicate your value in a way that actually moves the needle.

“I feel so much more confident in how I present my work thanks to her support and expertise”

I feel so much more confident in how I present my work thanks to her support and expertise. In a world increasingly shaped by A.I., collaborating with a real person like Devyn was a powerful reminder of the value of human connection in communication. She helped me communicate my services in a way that speaks directly to my future clients' needs. I also really appreciated how she educated me throughout the process by showing me the value of clear, client-focused messaging. I would highly recommend her!

Melissa Charles
Founder of Nubian Divinity
Devyn sat on her office desk smiling.
how I can help

Once she got clear on her message everything clicked

A view over Devyn's shoulder while she writes in her notebook at her desk.

I was having a conversation with a female founder, going over fresh messaging for her website, for her business.

In the back of my head I could hear her words from our first coffee-meet, “Re-doing many things on my website has been on my to-do list for so long, and it’s what I struggle with the most!”.

I took a sip and started to read the words aloud section by section.

I looked up after I finished reading and noticed she was hugging her arms, tears in her eyes.

She said, “I have goosebumps.”

I laughed and said, “so do I”.

I had goosebumps because I knew this captured the essence of her life’s work.

She had goosebumps because:
She finally had clarity. Her message is clear.

She had goosebumps because:
She felt relief. She’s relieved of trying to articulate the value she offers to the world.

She had goosebumps because:
She can go forward knowing that when people interact with her or her business, they will know, without a flash of doubt, she’s the one to book.

Once you get clear on the message you’re meant to share with the world, the copy and content will flow, and the sales will follow.

In her words

“She delivers above and beyond, and I could not recommend her more!!

Working with Devyn was such a wonderful experience. She’s an insanely talented writer, and she made me feel so understood and put so much time and effort into understanding me and my business. She has so much knowledge in the copywriting and marketing space and was so open to sharing it all!

Olivia Hicks
Founder of Olivia Kate Photography
How it works

Step 1

Message Clarity

If you’ve ever thought:
  • I don’t know what to say so people buy my services
  • Nothing I write feels like it lands
  • Nothing I say really captures what I do
  • Creating content is SO frustrating
  • I second guess everything
  • I copy what other people tell me to do, but it never works for me
Then you, my dear friend, need to get super clear on the message(s) you need to share to start attracting and retaining your dream clients. Once you get clear on the message, everything else will flow.

Step 2

Copy & Content Creation

No more guessing at what to say or who to say it to. You’re done with that, sis. Now that you have clarity in your messaging, you can consistently create content from a place of confidence.

Step 3

Conversions & Sales

When you have clarity in the message(s) you’re to be sharing with the world, everything shifts. Content will no longer be a series of trial and error attempts that don’t land with your ideal clients. Your copy and content will be clear, confident, and consistently articulate why your clients need your services. This is where you will see your copy and content turn into sales.  

Devyn is sat on the floor in front of her desk, smiling at the camera.

“I hired Devyn after 8 painful hours of trying to rework my website copy and I'm so glad I did”

Save yourself the hours of agony of staring at a blank page trying to throw together copy yourself and HIRE DEVYN. I can't recommend her enough!

Rachel Molenda, Founder of REUNION
Services

Pick your path to messaging clarity, content creation, and conversions

Messaging Clarity Container for female founders

Using my signature method, you will uncover the messages you’re meant to share with the world, and use your words to consistently attract your dream clients.

You will walk away with your value statement + essential messages that you will lean on in all your copy and content moving forward. There will be no more doubt. No moresecond-guessing. You're stepping into clean articulation of why your clients need your business.

The details:

  • This is a virtual course, that is not go-at-your-own-pace. This way you can be present and accountable to creating your strongest messaging strategy yet.
  • There will be 4 teaching blocks via group video chats, where you'll learn my signature messaging method. Each week you'll be supported with prompts, resources, and a group WhatsApp chat, while you work on each part of your messaging.
  • I’m here with you. You’ll have full-scope access to a messaging strategist and copywriter, to put our brains together on this one. Brain power!  
  • 4 weeks and you’ll walk away with everything you need to clearly, confidently, and consistently articulate your value + know your core messages to lean on moving forward in all your copy and content. This is how you'll attract the dream clients this year!

$499 CAD

Content Club: MARCH 27th, 2026

Creating content doesn't have to be a drag, time-suck, or anxiety-inducing experience. The Content Club is where you get the work done for any content you need to promote your business, with the added benefit of access to a messaging strategistand copywriter 🙂 , creating in a social setting, and staying accountable to your marketing needs.

The details:

  • The last Friday of every month, meet for and in-person cowork in Aurora, ON @ Saltbox Cafe – grab a seat at the table with other female founders ready to publish their strongest content and attract their dream clients. It’s gunna be a vibe!
  • Access to the group chat to share wins, share inspiration and share feedback
  • Biweekly “Office Hours” with yours truly, a messaging strategist + copywriter, so you can fire off questions and get answers on the spot, get real-time copy edits, and feel confident that what you’re publishing is communicating your message and vision
  • Resources and inspiration sent throughout the month so you always feel like you have fresh ideas, perspectives, and know-how

$30/month CAD

Get clear on your message: brand story + essential messaging

Stop guessing what your dream client needs to hear to say “yes”. Get super clear on the message you’re supposed to share to articulate your value in a way that moves the needle. Have your brand story and essential messaging in one document for you to draw on for all your copy and content needs. And don’t even think about wavering! You now have the tools to show up confidently and consistently with a message that attracts the clients you want.

The details:

  • 60-minute brand discovery meet-up or video call. Tell me alllll about it
  • Research: deep customer research, including questionnaire and interviews + industry and competitor research
  • 2x edits + revisions
  • Brand story + essential brand messaging delivered. This is a document for you to refer to often. This is where your brand story + essential messaging will live, and you can draw from it for all your copy and content needs moving forward

Timeline: 2-3 weeks

Investment: $2500 CAD

Get clear on your message package + 1x done-for-you website copy

Get brand messaging that is so aligned with you and your business, you will feel clear and confident about what you have to offer the world and why your clients need a little (or a lot 😉) of this in their lives. Plus, you can go ahead and put that nagging little voice reminding you to update your website copy to bed. Get done-for-you website copy that represents you and your business today, is authentic to your fresh brand messaging, and optimized to build trust with your clients and therefore make more sales.

The details:

  • 60-minute brand discovery /project brief call. Give me the complete rundown, babe. I’m here for it
  • Research: deep customer research, including questionnaire and interviews + industry and competitor research
  • Brand story and essential messaging delivered. This is a document for you to refer to often for future copy and content you create
  • Done-for-you homepage website copy (add more pages upon request)
  • Edits and revisions x2
  • Suggestions for other services that may come up during this process, like trusted web designers, graphic designers, photographers, and more

Timeline: 4-5 weeks

Investment: Starting at $3500 CAD

"Devyn has a real gift for understanding your vision and bringing it to life"

I would absolutely recommend Devyn to other service-based business owners. If your messaging feels outdated or misaligned with where your business is now, Devyn has a real gift for understanding your vision and bringing it to life in a way that truly connects with the right people.

Alyssa Salava
Owner of Running Wild Chiropractic
Meet me

Copywriting is my science, messaging clarity is my magic

My science:

Copywriting is my “science”. I can talk copy with you until you never want to hear about it ever again. I love the mix of: right words at the right time, with human behaviour, and consumer psychology. It all plays together in this sandbox, and I love to get nerdy about it!

My magic:

Helping female founders find clarity in the message they’re to share with the world. I’m an open book, and feel that being vulnerable is also a version of my magic. I can read a room, or a person, before anyone opens their mouth. I will always be the first person on the dance floor 💃🪩

My through-line:

Writing. I am a writer. And I have been my whole life. When I was in elementary school I won poetry competitions, speech competitions, even made a killer valedictorian speech in grade 8. I went on to study journalism and applied that as an on-air news anchor. Then moved to copy and content for tech companies. Now, I’m here!

My favourite job:

Besides the one I’m doing now, I loved working for Chatelaine, The Royal Ontario Museum and NiceJob. Fun fact wrapped into a humble brag: at NiceJob I was hired as the content manager (later Director of Content),  I was the first member of the marketing team, and the company made a successful 30-million dollar exit! Woo!

My hobbies:

Ahhhh, who has time for that?! Sort of kidding. I have 3 little ones, a 4 year old daughter and twin boys who are 2 years old + a husky/GSD doggo named Rosie. Outside of them and this business, I like to garden (mostly flowers, but occasionally veggies), I like to host people and parties, cook soul-nourishing food (can you tell my zodiac sign is Cancer?!), read murder mysteries and historical fictions, and I want to one day write my own novel.

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